Redefining the art of meditation

Resonate 2022

  • Strategy
  • Naming
  • Communication
  • Branding
  • Packaging
  • Digital Site
  • Social Marketing

The Process

"Resonate was able to use science and the senses to remove those hurdles. The challenge that remained was determining how to categorize their offering, pinpoint the target audience, and create a strong verbal and visual identity — all while they were in the process of sprinting to market."

Jaylee Adams

Managing Director, TinyWins

The Strategy

"With their flagship product focused on personal transformation and achieving a higher consciousness, the Alchemist was the brand archetype that could provide guardrails while they continued to move in the direction they were already heading."

Lillian Marsh

Chief Brand Officer, TinyWins