immi

Challenge

With a dream team of seasoned animators, incredible tech, and a passion for fun, immi had everything they needed to make a splash in the app marketplace. But what they didn’t have was a verbal, visual, and digital strategy to more easily communicate the why behind what they were providing, generate real buzz, and ensure greater staying power.

Solution

The immi app was powered by an immense amount of creativity. And by giving their users the ability to step into character, anytime, anywhere, they were empowering them to bring their own creativity to life. So when it came time to pick an archetype, the Creator was an easy call. But there was a playful, lighthearted side that needed to be captured as well — the personality of the Jester.

After deciding on the Jesting Creator, it was time to get tactical. Through collaborative discovery sessions and a deep dive into other industry players, we were able to pinpoint exactly why this app was so wildly different from anything else on the market and how to succinctly communicate that in web copy, app store descriptions — and everything in between. Between a clear brand identity and a solid messaging framework, we were able to arm the immi team with a playbook for marketing their brand and keeping it relevant for years to come.

Next came the real fun — bringing this all to life through a visual and digital presence that was equal parts jaw-dropping and lovable using the animated characters they had already brought to life.