Supergut

Transforming our health through the gut

Supergut 2022

  • Strategy
  • Naming
  • Communication
  • Branding
  • Packaging
  • Digital Site
  • Social Marketing

The Process

"With the science of the gut they were deploying to help people feel better than ever, our intensive discovery process gave us a name that everyone could rally around - the result was Supergut."

Lillian Marsh

Chief Brand Officer, TinyWins

The Strategy

“This meant executing photo and video shoots that modernized the look and feel they were looking for.”

Jaylee Adams

Managing Director, TinyWins

This beautiful mash-up of transformation paired with accessibility allowed us to land on the Everyman-Wizard archetype which would serve as our North Star for both verbal and visual identity.

They had grown out of their Muniq name, and needed something that spoke to the guts it takes for anyone to improve their health, with the science of the gut they were deploying to help people feel better than ever. Our intensive discovery process gave us a name that everyone could rally around - the result was Supergut.

Liz Brown

Head of Marketing