(2022) Blazing new trails in natural wine
- Digital Site
- Social Marketing
Sometimes the brands we work with have built a beautiful house without the strong foundation to ensure it can withstand a storm — and that's where we met Martha Stoumen. She was blazing new trails in the natural wine space but didn't have the brand strategy or digital presence that would allow her unique story and strong ethos to carry her brand past the competition and into the future. And with COVID-19 dictating an even stronger need to get e-commerce right, we took on the challenge of arming her with a verbal identity and one of the world's first Shopify 2.0 sites to showcase it.
From the start to the finish of this project, storytelling took center stage. We needed to pair the wines everybody already loved with the narrative that helped create them, highlighting Martha as a bold and bright female leader in a male-dominated space, while also bringing to life the art in her technique. Alongside this, we worked to bring out the personality in each wine, distinguishing them from each other and other wines on the market.
Through this very intentionally and thoughtfully created strategy and accompanying copy, we were able to help pave the way to establishing Martha’s place as a thought leader, broadening the market for Martha Stoumen wines, creating direction for the brand going forward, and giving sales a well-deserved boost.