Fare Forward

Going beyond the desert

Fare Forward 2022

  • Strategy
  • Naming
  • Communication
  • Branding
  • Packaging
  • Digital Site
  • Social Marketing

The Process

"Whether it was elevating the idea of what a music and dance experience could be, pushing the boundaries of artistry, or transforming communities through charitable giving, it was clear that the team at Robot Heart was making magic."

Matty Ayers

Chief Creative Officer, TinyWins

The Strategy

"To go beyond the playa, Robot Heart needed a persona that could embody three separate but intertwined pieces of their new identity. The mystical experience of connection to something greater than ourselves led us to the Wizard archetype."

Rob Michaelson

Brand Strategist, TinyWins