Smith Chason

We got started with an intensive workshop with the client to establish their vision for the site. After a detailed discussion, we aligned on a path forward and set our intention to create a robust website directed towards four distinct groups of people— potential students, current students, industry professionals, and potential employees/faculty. Dividing the audience into these four groups allowed us to outline the site intuitively and create flows for each target. Next, we put together a sitemap to determine each page and its goal. This gave us a place to start and a list to check off. As we began the design process, we pulled the colors and type from their existing site but reconfigured the layout and visuals to have a more modern feel and compelling story arc. The design was taking shape but we continued to refine, working closely with the client to ensure satisfaction. We tweaked the colors, added visuals, and reorganized different sections to get the message across loud and clear to each of the target audiences. As the design was finalized, it was time to develop. The main focus of development was creating a user-friendly site that was also easy to update on the backend. With dates, names, and links constantly updating, it was imperative that those updates could be made quickly and seamlessly. Plus, with the addition of many forms and external links, the site had to operate as smoothly as possible. The result was a clean, professional site that appealed to their audience and invited users to join the future of healthcare.