Shield AI
Building the future of defense
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Industry Tech
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Services Brand Strategy, Go To Market Strategy, Visual Identity, Website Design, Website Development
Project info
Challenge
Shield AI had achieved remarkable battlefield success with their autonomous systems, but their brand hadn’t kept pace — lacking the personality and gravitas to reflect their innovation or position them among industry leaders. They needed a more sophisticated brand architecture to attract investors and support their expansion into new markets and applications.
Solution
We began by anchoring Shield AI to a feeling, a big idea that could permeate from battleground to boardroom. "War-tested wisdom" became the foundation we built their brand story around and would help inform design and visual assets. We anchored them to the idea of being a Heroic Sage. A company that wasn’t just creating next-gen military hardware but could guide piloted autonomy in ways never before seen inside and outside the theater of war. From there, we refined their existing logo and developed a comprehensive type system to create consistency while allowing for flexibility across their expanding portfolio.
For the visual identity, we created a sophisticated design system that felt modern, polished, and decisively forward-looking. A refined color palette and visual language positioned Shield AI as a trusted leader in defense technology while highlighting their cutting-edge capabilities.
Finally, we designed and developed their website — a digital presence that reflects the precision and intelligence of their products while establishing a scalable foundation for future growth. The result? A brand that stands confidently alongside category leaders while maintaining its unique position as a defense AI innovator.
For the visual identity, we created a sophisticated design system that felt modern, polished, and decisively forward-looking. A refined color palette and visual language positioned Shield AI as a trusted leader in defense technology while highlighting their cutting-edge capabilities.
Finally, we designed and developed their website — a digital presence that reflects the precision and intelligence of their products while establishing a scalable foundation for future growth. The result? A brand that stands confidently alongside category leaders while maintaining its unique position as a defense AI innovator.
