LuxNomads
Reshaping the European relocation
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Industry Travel
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Services Visual Identity
Project info
Challenge
The Lux Nomads had built a thriving business helping high-net-worth individuals relocate from the U.S. to Europe with clarity, confidence, and ease, but their brand was still a step behind the premium service they were delivering. Our challenge was to build a visual identity that matched the sophistication of their service, conveyed instant credibility, and laid the foundation for long-term growth in a space they’re uniquely poised to define.
Solution
We reimagined LuxNomads’ visual identity to reflect what they truly offer — not just relocation, but reinvention — with a streamlined name and visual identity that captures modern European living through a refined lens.
We crafted a fresh design system that anchors the brand in a sense of curated possibility — blending quiet luxury with vivid imagination through rich colors, custom typography, and original illustrations. The expressive palette nods to the vibrancy of life abroad, while artwork by European illustrators evokes dreamy landscapes that make you want to pack your bags. Editorial typography adds elegance and clarity, and warm, lively photography showcases the caliber of sophisticated service clients can expect. The result is a refreshed identity that feels as transformative as the journey it represents — a canvas for bold new chapters abroad.
We crafted a fresh design system that anchors the brand in a sense of curated possibility — blending quiet luxury with vivid imagination through rich colors, custom typography, and original illustrations. The expressive palette nods to the vibrancy of life abroad, while artwork by European illustrators evokes dreamy landscapes that make you want to pack your bags. Editorial typography adds elegance and clarity, and warm, lively photography showcases the caliber of sophisticated service clients can expect. The result is a refreshed identity that feels as transformative as the journey it represents — a canvas for bold new chapters abroad.
