The Process

Once in design, we faced a few distinct challenges: educate the consumer on a product they likely hadn’t seen before, while delivering a digital experience that was also decidedly unique. In the end, we created a site that gave users the ability to create their own set of products, shop looks straight from the photos that captured their eye, and create “love lists” they could share with their friends. This aspirational shopping experience extended to a section of the site where users can shop looks based on what their favorite influencers and celebrities are wearing.