
DSG
Finding a new path forward
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Industry Industry Tech
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Services Brand Strategy, Verbal Identity, Visual Identity, Packaging Design, Website Design, Website Development, Creative Production, Social Identity, Persona Research, Deck Design
Launch website
Challenge
Solution
We also updated the logo, with the most distinctive feature being the arrow hidden within the "G". This arrow symbolizes progress, direction, and the pursuit of excellence, which are central to DSG Global’s philosophy. Paired with new upward line and gradient elements this strengthens trajectory of growth and success that DSG offers to its clients by harnessing the innate talent and capabilities of the individuals they place and acts as a visual representation of the journey towards excellence.
Finally, with strategy, messaging, and brand guidelines locked in, we built, developed, enhanced, and launched the DSG | Global web experience. All in time for their big 5-0. In the end we were able to create a strong cohesive brand with a clear purpose to find leaders fit for the future.

















