Wormhole
A Brand Rebuilt
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Services Brand Strategy, Verbal Identity, Visual Identity, Website Design, Website Development
Project info
Challenge
Wormhole is an open-source blockchain platform that empowers developers to build multichain apps. Their tech is top-shelf, and they came to us to lift their brand to that high bar.
Solution
We needed to refresh their identity without fully uprooting them from what they’d already established. With that in mind, we developed a verbal identity that balanced technical language with concision, and that focused on all users can achieve with their platform. Next, we built a visual identity with black, gray, and white evoking the stability of their tech, and accents of plum, coral, and lime suggesting the creativity that tech enables.
With those foundational elements in place, we designed and developed a new website that would draw visitors in and get them excited to start building. With a brand to match their platform, Wormhole is ready to keep innovating tools for innovation.
