ROLE PLAY
What role will you play in the story of your industry?
Every day marketers use the hidden knowledge of archetypes to communicate to individuals through emotional drivers. With this deck, we've moderized all 60 archetypes so you can find your true purpose, claim your super powers, and communicate more authentically. Once you know who you are, everything else becomes second nature.
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Role Play is for anyone with a desire to find their meaningful place
in the world
For Brands
For Marketers
For Entrepreneurs
Lillian Marsh
As Founder and Managing Principal at TinyWins, Lillian brings her vast knowledge of branding, technology, and emotionally-resonant marketing to global campaigns and projects for clients spanning from early-stage startups to the Fortune 500. Over 25 years, Lillian has led marketing for North America for IBM, managed Arrow Electronics global brand, and spearheaded strategies for such globally-recognized brands as Activision, BMW, CBRE, Albertsons, Warner Music, and Tony Robbins.
Passionate about psychology, Lillian believes that brands can and should build more profound connections at a deeper level with consumers’ hearts and minds through the power of archetypes. Invisible Gallery bridges Lillian’s love of realizing richer, more meaningful, and customized expression with cutting-edge technology. Lillian is primarily based in Denver alongside the majority of the TinyWins team.
