Launching Joby Aviation: The sky was never the limit

Twelve years ago, in the towering redwood forests of Santa Cruz, seven engineers gathered in a workshop to give form to an ambitious idea: electric flight. The challenge was technical, but the purpose was human. People needed more breathing room in their day. The planet needed cleaner skies.

Since then, the team has relentlessly refined motors, airframes, and propellers. They’ve flown enough miles to circle the Earth and then some, all while imagining how a new era of travel could move from possibility to everyday reality.

That’s when TinyWins entered the story: to help shape a brand expansive enough to carry that vision forward.

Today, Joby begins a new chapter. One that shifts the focus from aircraft to experience, from product to brand, in anticipation of a landmark U.S. launch.

We’re incredibly proud to see the culmination of this partnership — spanning brand strategy, messaging, and visual and digital identity — enter the world. 

​​Case Study

The golden age of flight was the emotional foundation of our work with Joby, from word choice to visual cues. Get the full story on the challenges we faced and the solutions we crafted.

tinywins.com/case/joby

Case Study Microsite

Go inside the making of an end-to-end world—where strategy, story, 3D, illustration, motion, and environment came together to reimagine the future of flight.

joby.tinywins.com

Joby Website

When the category is new, the experience has to lead. Discover the digital front door to a brand redefining how the world moves.

www.jobyaviation.com