Libra

Solving neurodegenerative disease one molecule at a time

Libra 2022

  • Strategy
  • Naming
  • Communication
  • Branding
  • Packaging
  • Digital Site
  • Social Marketing

The Process

"Finding a cure for neurodegenerative disease requires an unimaginable amount of scientific know-how. And the team at Libra Therapeutics has plenty of that. But what they struggled with was tapping into the emotional driver behind their brand."

Kayla Albert

Head of Content, TinyWins

The Strategy

"There’s a beautiful tension in the world of scientific discovery between rigidity and creativity — something we knew needed to be drawn out while we took a deeper dive into the core identity of this brand."

Yossi Belkin

Head of Design, TinyWins