Token Tourney
Elevating sports fandom through NFTs
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Services Brand Strategy, Verbal Identity, Visual Identity, Website Design, Product Design, Product Development, Web3 Innovation
Project info
Challenge
TokenTourney was looking to make a breakthrough in the NFT and gaming industry by combining the two into crypto-charged tournaments bringing together sports fans and their idols in real-world experiences. TokenTourney sought to utilize the full potential of NFTs as tournament spots, with options to buy, sell, and trade in new and active tournaments for the potential to profit or win unique meet-and-greets with sports icons and tangible one-of-a-kind prizes — think a round of golf and private dinner with Patrick Mahomes or coveted Super Bowl tickets. The founders needed a functional prototype and pitch deck to bring their vision to life for their next round of potential investors.
Solution
A revolutionary concept needs a revolutionary look. We developed a sleek and futuristic prototype with black backgrounds and pops of purple and blue gradients and dramatic depictions of sports icons. This same design flowed throughout the pitch deck for a seamless and stand-out presentation sure to catch eyes and secure funding. Accompanying messaging was enticing and thorough, with compelling yet clear copy to communicate what TokenTourney was all about and how to play — and why investors should jump at the opportunity to get involved. TinyWins also advised on blockchain technology needed to develop the product, potential partners, and a four-phase marketing strategy for launch.
