Respin
Putting a new spin on the next stage
-
Industry Wellness
-
Services Website Design, Website Development
Project info
Challenge
When Halle Berry set her sights on confronting the absence of knowledge and lack of support for women journeying through menopause, we were tasked with imagining the digital experience that could help. From launching the first iteration to fine tuning the next, we needed to make the user experience feel as well thought out as the content itself, and bring clarity to a subject that felt complex and overwhelming.
Solution
In a push to quickly get the ball rolling, we built ReSpin 1.0, the first-of-its-kind menopause science and coaching platform where women could get the answers they’ve been looking for.
Then we jumped into building out ReSpin 2.0 — a more robust platform that could be accessed via both a web and mobile app. Functionality was expanded to include daily check-ins, health profile templates, and coaching plans. In addition, we incorporated secure SSO logins; Calend.ly integrations for coaching appointments; and a dynamic admin for the ReSpin team to streamline scheduling, tailor offerings, and keep everything up-to-date.
Finally, we revamped the ReSpin marketing site — the perfect, bow-on-top ending to clearly and beautifully show what this much-needed brand is bringing to the market.
Every step along the way we worked closely with the ReSpin leadership team and data scientists, testing and tweaking until it was exactly right. And the collaborative effort yielded the ending Halle Berry was looking for at the start.
Then we jumped into building out ReSpin 2.0 — a more robust platform that could be accessed via both a web and mobile app. Functionality was expanded to include daily check-ins, health profile templates, and coaching plans. In addition, we incorporated secure SSO logins; Calend.ly integrations for coaching appointments; and a dynamic admin for the ReSpin team to streamline scheduling, tailor offerings, and keep everything up-to-date.
Finally, we revamped the ReSpin marketing site — the perfect, bow-on-top ending to clearly and beautifully show what this much-needed brand is bringing to the market.
Every step along the way we worked closely with the ReSpin leadership team and data scientists, testing and tweaking until it was exactly right. And the collaborative effort yielded the ending Halle Berry was looking for at the start.
