Hydrinity
Designing clarity for clinical skincare
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Industry Beauty
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Services Website Design, Website Development, Functional Copywriting, Brand Strategy
Project info
Challenge
Hydrinity is the fastest-growing professional skincare brand in the U.S., bringing their next-gen hyaluronic acid and clinically validated results to dermatologists, med spas, and consumers worldwide. But their e-commerce experience wasn’t reflecting the science-meets-luxury essence of the brand. They needed a digital partner with beauty expertise and Shopify fluency to elevate the experience while setting the stage for global growth.
Solution
We partnered with Hydrinity to redesign their Shopify site, creating a digital experience that feels as elevated and effective as the products themselves. We streamlined the UX for both healthcare professionals and DTC customers, prioritizing mobile design and building future-ready navigation systems that support browsing by collection, concern, or product type as their portfolio continues to grow.
At the core of the redesign was a complete reimagining of the product detail pages. We crafted flexible, modular layouts that spotlight the advanced science behind each formula, from key ingredients and clinical benefits to clear, compelling product stories. The result is a product experience that feels both luxurious and credible, blending skincare education with purchase confidence.
At the core of the redesign was a complete reimagining of the product detail pages. We crafted flexible, modular layouts that spotlight the advanced science behind each formula, from key ingredients and clinical benefits to clear, compelling product stories. The result is a product experience that feels both luxurious and credible, blending skincare education with purchase confidence.
