Challenge

As a leader in the PR space, Azione wanted a look and feel that matched the caliber of their work. They came to us looking for a brand refresh to fully encapsulate the breadth of their capabilities and represent them as the forward-thinking pioneer they are known to be.

Solution

We crafted a system that balances clarity with character, capturing Azione’s role as a leader in modern PR and cultural communication. With the new visual ID locked in, we jumped into digital identity. They wanted to make it clear they were a serious player and showcase the various arms of their agency without directly listing their big-name clients. “Show, don’t tell” became the motto for this site build. Through intentional image placement, strategic copy, and captivating visuals, we transformed the Azione site into a robust portfolio with an editorial feel. With a thoughtful about page and an emphasis on their case studies, we were able to show who they are and what they can do. Using the new site as our visual North Star, we moved to creating a deck template with multiple case study designs that could be easily customized for each pitch. With a polished site and deck, Azione reemerged as a top-tier creative agency with a top-tier visual identity to match.